Ahrefs — Industry-leading SEO toolset for backlink analysis, keyword exploration, and site audits

Ahrefs crawls the web to provide the world most accurate backlink checker, keyword explorer, rank tracker, and content research data.

About Ahrefs

Ahrefs is beloved by SEO purists and technical marketers for the depth and freshness of its web crawler (AhrefsBot is the second most active web crawler behind Google). With Site Explorer, Keywords Explorer, Rank Tracker, and Content Explorer, Ahrefs reveals why your competitors rank where they do.

Key features

  • Site Explorer & Backlink Index — Analyze the fastest-growing backlink profile with Domain Rating (DR) metrics.
  • Keywords Explorer 10-Search Engine — Get search volume data across Google, YouTube, Amazon, and Bing.
  • Ahrefs Webmaster Tools (AWT) — Free technical SEO health audits and keyword tracking for verified site owners.

Pricing

Pricing model: Freemium.

  • Ahrefs Webmaster Tools — $0 — Site audit for verified sites, Backlink monitoring, Rank tracker overview
  • Lite Plan — $99 / month — 500 tracked keywords, SEO Dashboard, Site Explorer essential metrics
  • Standard Plan —
    99 / month — 1,500 tracked keywords, 6 months historical data, Content Explorer, Batch analysis

Pros

  • The highest fidelity and most updated live backlink index in SEO
  • Domain Rating (DR) is the accepted universal industry benchmark
  • Ahrefs Webmaster Tools gives verified website owners free audits

Cons

  • Credit-based consumption model requires monitoring report usage
  • No longer offers traditional $7 trial periods

Platforms

Web

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