Mailchimp — Email marketing and marketing automation platform for newsletters and e-commerce campaigns

Mailchimp helps businesses design beautiful email newsletters, automate customer journeys, segment audiences, and drive retail sales.

About Mailchimp

Mailchimp (part of Intuit) is the world most popular email newsletter and marketing automation service. Trusted by millions of small businesses and creators, Mailchimp provides an intuitive drag-and-drop email designer, AI subject line assistant, behavioral customer journeys, and Shopify syncing.

Key features

  • Drag-and-Drop Email Studio — Design modern, mobile-responsive newsletters without touching HTML code.
  • Automated Customer Journeys — Trigger welcome sequences, abandoned cart reminders, and re-engagement emails.
  • Audience Segmentation & Tags — Filter contacts by purchase behavior, open rates, and demographic locations.

Pricing

Pricing model: Freemium.

  • Free Plan — $0 — 500 contacts, 1,000 monthly email sends, Pre-built email templates
  • Essentials —
    3 / month — 5,000 email sends, Remove Mailchimp badge, 24/7 email support
  • Standard —
0 / month — Custom journeys, Predictive demographics, Custom coded templates

Pros

Cons

Platforms

Web, iOS, Android

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