Make (Integromat) — Visual automation platform for designing complex, multi-route workflows and data flows

Make lets you visually design, build, and automate complex workflows with dynamic routers, error handlers, and data iterations.

About Make (Integromat)

Make (formerly Integromat) is the visual programmer dream automation platform. Unlike linear step-by-step tools, Make allows users to drag and drop bubbles onto an infinite visual canvas, branch data with routers, aggregate arrays, parse complex JSON/XML, and visually observe live data flowing through execution bubbles.

Key features

  • Interactive Visual Canvas — Connect apps with visual bubble nodes, routers, and real-time execution animation.
  • Advanced Data Iterators & Aggregators — Loop through array items, restructure nested JSON, and aggregate collections.
  • Granular Error Directives — Handle API failures gracefully with Ignore, Resume, Commit, or Rollback rules.

Pricing

Pricing model: Freemium.

  • Free Plan — $0 — 1,000 operations/mo, 100MB data transfer, 15-minute interval, 2 active scenarios
  • Core Plan — $9 / month — 10,000 operations/mo, Unlimited active scenarios, 1-minute execution interval
  • Pro Plan —
    6 / month — Custom variables, Full execution history search, Priority execution queue

Pros

  • Infinitely more flexible and powerful for complex data structures than Zapier
  • Substantially more affordable per operation than competitors
  • Visual node canvas makes tracing bugs and logic paths enjoyable

Cons

  • Steeper learning curve for users without basic data structure concepts
  • Slightly fewer total niche app integrations than Zapier (1,800+ vs 7,000+)

Platforms

Web

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