ToolVerse

Moz Pro — Pioneering SEO software for link equity metrics, keyword difficulty, and local search rankings

Moz Pro provides complete SEO toolsets including Domain Authority (DA), Page Authority, keyword suggestions, and on-page crawl audits.

About Moz Pro

Moz is one of the original founding pillars of modern SEO practice. Known for inventing the widely cited Domain Authority (DA) metric, Moz Pro helps businesses audit site health, uncover low-competition keyword opportunities, and manage Google Business local citations via Moz Local.

Key features

  • Domain Authority (DA) Metrics — Evaluate site strength and predict Google ranking likelihood with Moz DA score.
  • Keyword Difficulty & SERP Analysis — Understand the competitive barrier to rank on page 1 for any query.
  • On-Page Grader & Recommendations — Receive prioritized recommendations to optimize page content for target keywords.

Pricing

Pricing model: Paid.

  • Standard Plan — $99 / month — 3 campaigns, 300 keyword rankings, MozBar premium, 1 user seat
  • Medium Plan —
    79 / month — 10 campaigns, 1,500 keyword rankings, Full keyword explorer, 2 user seats
  • Premium Plan — $599 / month — 50 campaigns, 4,500 rankings, Speed crawling, 5 user seats

Pros

  • Domain Authority (DA) is one of the most recognized and cited metrics in digital marketing
  • Free MozBar Chrome extension provides instant page authority overlay
  • Clear on-page grading reports help non-technical copywriters optimize articles

Cons

  • Crawler speed and backlink database are smaller than Ahrefs and Semrush
  • Dashboard UI feels more traditional compared to modern web tools

Platforms

Web, Chrome Extension

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